Did you know that with every tweet you post, you are emitting a brand signal - you are shaping the perception of those who follow you. The perception they have of YOU.
Now here's the big question: Do you have any idea what that brand is? Yes, what brand are YOU?
Some interesting news: you are a personal brand! Whether you want it or not.
Oh, you're actually tweeting from a company account? So you're a brand, not a personal brand, right?
Well, here's an interesting take on this idea: on Twitter, everyone is a personal brand. Yes, even companies and big brands. There is no difference between a personal and business account on Twitter - we're all the same. No special treatment for anyone (unless, of course you pay for it through promoted tweets & follows).
So, what is YOUR brand? Is it something you can be proud of? Does it reflect the real you, or the YOU you want to be?